about.red

The Red Digital Cinema Camera Company manufactures digital cinematography cameras and accessories for professional and cinematic use. Red Digital Cinema Camera Company was founded in 2005 by Jim Jannard, founder of the Oakley company. The company's main product is the Red One, capable of recording at resolutions up to 4096 horizontal by 2304 vertical pixels, directly to flash or hard disk based digital storage.

It features a single Super 35-sized CMOS sensor and a cinematography industry standard PL mount. The camera body is priced far below most comparable products, and as a result it may make high-resolution digital cinematography accessible to many more productions. This aggressive pricing, and Red's approach of reaching out to potential customers through online forums—unusual in the traditionally very small digital cinematography market—have generated considerable industry attention.

The RED ONE body – designed for flexibility and functionality. Weighing in at 10 lbs, this is a streamlined package specifically designed to maximize shooting options. Matched with a 35mm PL lens mount, it allows you to take advantage of the world’s finest optics. Modular and upgradeable, the RED ONE camera is a future-proof acquisition system which can be built upon. RED ONE’s modular design means it can be upgraded as new features and accessories are added, as well as benefitting from performance improvements with each new free firmware upgrade.

More info can be found at www.red.com